Privacy Policy Update

As of June 1, 2020

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy. By visiting our website or using any of our services, you're agreeing to our terms and conditions.

This privacy policy is effective as of the date set forth above. Nippon Travel Agency America, Inc., doing business as NTA America, Inc. and, is committed to honoring the privacy of our customers. This privacy policy covers personal information shared through our website and our services, such as

  • Your name
  • Email address
  • Phone number
  • Shipping address
  • Billing address
  • Gender
  • Payment information, such as credit card or financial account numbers (if applicable).
  1. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  2. We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
  3. We will only retain personal information as long as necessary for the fulfillment of those purposes.
  4. We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
  5. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  6. We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  7. We will make readily available to customers information about our policies and practices relating to the management of personal information.
  8. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

This privacy policy describes how we collect and use the personal information you provide on our website and as part of our services. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. Unless otherwise specifically required by applicable law, by submitting personal information through our website or as otherwise described in this privacy policy, or, even if You are not a customer, by visiting our website, you expressly consent to the collection, use and disclosure of Your Personal Information in accordance with this Privacy Policy.

We collect basic client information, including personal information, in connection with the performance of the Services. We respect your privacy, and we assure you that we will maintain and use this information responsibly.

We do not intentionally gather personal information from visitors who are under the age of 13.

Please note that this privacy policy only addresses activities on our website and does not govern the collection and use of information by our merchants, our partners, or other companies that we do not control, nor by individuals not employed or managed by us.

Data We Collect from You

Account Registration

The registration of an account requires you to provide certain Personal Information, including a full legal name, current address, phone number, a valid email address and certain other information indicated as required. If you choose services that require the payment of a fee, you will also be required to submit a credit card/debit card number, expiration date and billing zip code, which information will be kept on file in our secure servers in order to process your recurring charges.

General Browsing

Whether you are a customer of ours or not, we collect anonymous data, including data about our websites that you visit and how you browse, information about the device, operating system and browser you use, your network connection, your IP address and the date/time stamp for your visit. If you are a customer of ours, we will also collect data about how and when you access your account. We use this information to see which areas are most visited, which helps us improve the quality of visitors' online shopping experiences by recognizing and delivering more of the features, services and products that our visitors prefer. We may also use this information to provide you advertising or marketing.

Social Media

Our websites may use social media features, such as the Facebook 'like' button ("Social Media Features"). These features may collect your IP address and which page you are visiting on our website, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on our website to a profile page of yours that is provided by a third-party social media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.

Contests and Sweepstakes

With respect to persons age 13 or older, we collect personal information required to participate in certain contests, sweepstakes, and/or other giveaways (individually and collectively, "Promotions") that we conduct on social media/networking websites including, but not limited to,,, and (each, a "Social Media Site"), or on our website. This information may vary but will typically include your first and last name, mailing address (including city, state, zip code and country) and e-mail address. It may also include additional information, such as telephone number, fax number, and information about your interests in and use of various products, programs and services. We will use any such personal information to contact You regarding Your interest in, or experience with, the Services, as well as for marketing purposes.

Use of Personal Information

Our Use

As described above, we will use personal information to perform the services, including to facilitate the creation of and secure your account on our network and identify you as a user in our system. We will also use personal information to contact you regarding your interest in, or experience with, the services, to provide you with support and to improve the quality of our website and services. We may also use personal information for marketing purposes. For example, we may use information that you provide to contact you or send to you information regarding us or our partners. We use personal information that you provide to us or that is collected from partners to conduct automated decision making, including to assist us in screening merchant accounts for risk or fraud concerns.

We will not use or disclose any such personal information except:

  • as necessary to provide the services to you
  • in the aggregate with other information in such a way so that your identity cannot reasonably be determined (for example, statistical compilations)
  • as required by law, or based on our good faith belief that it is necessary to conform or comply with the law
  • to outside auditors who have agreed to keep the information confidential
  • to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion of our assets
  • as necessary to enforce our Terms and conditions
  • as necessary to protect our rights, safety, or property, our users, or others; this may include (for example) exchanging information with other organizations for fraud protection and/or risk reduction
  • as otherwise described in this privacy policy or to which you have consented

We do not sell, rent or trade your personal information to third parties.

Third Parties

If You purchase, use or specifically express interest in a product or service of one of our partners, we may share Personal Information about You with such partner.

We use third party payment processors to assist us in processing and share with them your personal information and payment information securely. Such third-party processors’ use of your personal information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this privacy policy.

We may use other third parties to help us provide services and marketing to you, such as shipping or fulfilling orders, processing payments, monitoring site activity, identifying and preventing fraud, conducting quality assurance and testing, providing support, conducting surveys, and administering e-mails, and share with them your personal information solely for those purposes.

If we share any personal information with any of these third parties, we will require that such information be used only to provide the services requested by us and be maintained by them in strictest confidence.

We do not control the use by third parties of your personal information that we collect, and its use by them will be in accordance with their own privacy policies. However, we will ensure that they are bound by agreements with us that include non-disclosure and certain data protection provisions. If you do not wish for your personal information to be shared in this manner, you may opt not to purchase or use these third-party services or to specifically express interest in our partners products or services.

We will always ask for your consent before sharing your personal information with third parties, for purposes other than those described herein.


A cookie is a small amount of data or pieces of text, which may include a unique identifier, and is typically sent to and stored on your browser or device. Cookies are generally by websites to improve the browsing experience of a user. They typically enable websites to remember preferences and understand how people navigate or use a website, and can be used to provide a user with more relevant marketing and advertising.

A list of the cookies that may be placed in your browser or device as a result of a visit to our website.

Our Services

We use cookies to provide a better experience for our users by allowing us to analyze how the services are being accessed and used. For example, cookies enable us to recognize your device and make our websites more responsive to your needs by delivering a better and more personalized experience to you. In addition, cookies are used by us to help track your clicks as you go through the pages within any of our websites, which allows us to track performance and improve our website and services.

We also use cookies to help us verify your account and device for authentication purposes and to determine when you are logged in. This enables you to avoid re-entering information upon every new visit to our website and to help prevent fraudulent use of credentials.

Similarly, we use cookies to enhance our services for our customers. For example, we use cookies in connection with the operation of the shopping cart provide your customers with a personalized experience by remembering their preferences and to help keep track of support requests.

Third Parties

Third parties that have content embedded on our website such as a social feature may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific website from a certain IP address. Third parties cannot collect any other personally identifiable information from our websites unless you provide it to them directly. Any third-party cookie usage is governed by the policy of the third party placing the cookie.

Our Advertising

We partner with third party advertisers and other service providers to manage our ads on other websites. These third parties may send cookies to your browser or device to gather information about your activities on our website and other sites that you visit. This information is then used to manage our ads. For example, if you visit our website, you may see NTA America ads when you visit another website or use a social media platform.


We may also use web beacons, tracking technology and other automated tracking methods on our website, in mobile applications and communications with you and in our products and services, to track and measure performance and engagement on our website and services and our ads.

Opting Out

If You prefer not to accept cookies, you can set your browser to either completely disallow cookies or have a browser alert You when a site is using a cookie. The exact method of disabling cookies varies depending on the browser You are using; please consult the help option in your browser for specific directions. Please note that if you reject or block all cookies in Your browser settings, you will not be able to take full advantage of our services as some cookies are necessary for the site to function properly.

We have implemented and use display advertising to allow for Google Analytics Remarketing. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google Ads Settings can also use the Google Analytics opt-out browser plug-in to prevent their data from being collected and used by Google Analytics.

You can opt out of targeted ads served via specific third party vendors.


If You provide to us, or we otherwise collect, personal information, either directly or through a partner, we will take commercially reasonable precautions to protect the information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We follow industry standards on information security management to safeguard sensitive information.


We will retain your personal information for as long as your account is active or for as long as needed to provide You or our users with the services. We also retain your personal information for legitimate business purposes and to comply with the law. The precise periods for which We retain your personal information vary depending on the nature of the information or why we need it.

We collect and retain indefinitely anonymous or anonymized information, such as website visits, in order to improve our services.

California Residents

This section provides additional information for California residents and their rights under the California Consumer Privacy Act (“CCPA”).

For details regarding the personal information that we collect please refer above to Data We Collect from You. For details regarding how We use and share information please refer above to Use of Your Personal Information. We do not sell, as defined in the CCPA, the personal information that we collect.

Subject to certain exceptions and restrictions, the CCPA provides California consumers the right to request to:

  • Know more details about the categories or specific pieces of personal information that We collect (including how We use and disclose this information)
  • Delete personal information
  • Opt out of any “sales” that may be occurring

Please note that for any of these requests, we will need to verify your identity prior to fulfilling your request in order to protect Your privacy and security. Also, please be advised that we need certain types of information in order to provide our services. We will not discriminate against you should you choose to exercise your options under the CCPA.

California residents may make a request pursuant to their rights under the CCPA by contacting us at We will verify Your request using the information associated with your account, including email address. Government issued identification may be required. Residents can also designate an authorized agent to exercise these rights on their behalf by providing us documentation sufficiently demonstrating that you have granted that authorized agent those rights.

Choices Regarding Your Personal Information

We understand that and value your rights over your personal information. We have taken steps to allow you to access, correct, amend, delete or port your personal information and give you choices regarding the collection, use and sharing of your personal information. you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of our marketing emails. If you are our customer or a partner, you can update many types of personal information directly within your account settings. If you are unable to change your personal Information within your account settings, or if you are concerned about data collected as you visit our website, please contact us at If you are a customer of our customers and wish to exercise these rights with respect to their sites hosted by us, please contact our customer directly. Please understand that if you delete or limit the use of your personal information, the services may not function properly or certain services may not be available.


Contact Us

If you have questions or concerns with our privacy policy, please feel free to contact us at or call us at (800) 817-7157.